Marketing Spend Part 1: Definition and Breakdown
Marketing Spend is at the core of any organization’s strategy. If you don’t have a grasp on your marketing spend, chances are you aren’t setting yourself up for success. In this post, we are going to help you figure out how much you need to spend on marketing. But...
Hiring a Marketing Agency: What You Need To Know
Are You Ready To Hire a Marketing Agency? Have you sat down one day and thought, maybe this would be easier if I hired a marketing agency? Well, You’d definitely have less on your busy plate! Are you ready to hire a marketing agency though? Maybe, but also...
The Benefits Of Customer Testimonials and How to Gather Them
Customer testimonials are a key element to driving up the trust factor of your website. Good reviews are key to getting your visitors to trust you enough to purchase your services or products. According to Myles Anderson, “88% of customers trust online reviews as much...
YouTube SEO: 5 Step Guide To Rank YouTube Videos
Have you given any thought to how you're executing your YouTube SEO Strategy? Over 4 billion YouTube videos are viewed daily. The popular platform also gets visits from nearly a billion unique visitors each month. YouTube reports mobile video consumption rises 100%...
Amazon SEO: A Comprehensive Guide to Amazon Ranking Factors
Let's say you have a product you want to sell. How would you promote it online? If you're like most people, Google is what probably pops into your head, following by things like AdWords and SEO to rank better on search engine results pages on Google. Yes, there are...
Customer Acquisition: What it is and Why You’re Doing it Wrong
Customer acquisition refers to the various methods and techniques used to attract new customers who may be interested in what you have to offer. The particular set of steps a business uses to achieve this goal is known as acquisition marketing. Anybody doing business...
Fix A Bad Review: 5 Step Process to Fix Negative Reviews Online
It can happen when you least expect it. Unfortunately, it's also something that can have a big impact on your business. We're talking about the dreaded bad review posted online for the entire world to see – well, at least the potential customers looking for the...
Google Ads Ad Extensions: Top 5 Extensions & How To Use Them
At one time, it was possible to enjoy a good PPC performance with ads that simply presented well-written descriptions and a link back to your website. However, paid ads on Google are no longer all that identical thanks to Google Ads Ad Extensions. The online ads that...
SEO Keyword Tools: Top 10 Free Tools Available
Today, there are many factors that play a role in determining how effective search engine optimization (SEO) is for a business. While you'll definitely want to pay attention to things such as backlinks, internal links, HTML and H tags, and meta descriptions, it's just...
Small Business Marketing Checklist
Last updated: February 22nd, 2019 Small business digital marketing involves the use of many different tactics for the purpose of encouraging productive and mutually beneficial interactions and relationships. As a marketing company for small businesses, SimplySearch...
The Best Link Building Tips for Healthcare
The value a healthcare provider receives from SEO and link building is immense. The best link building strategies will cause website rankings to soar. Patients are much more likely to find your page if it has a strong SEO presence. Google uses backlinks, among other...
9 Great Digital Marketing Tips for Local Businesses
Just because you have a brick-and-mortar store, it doesn't mean that you should be concerning yourself with the digital world. As much as we'd like to slow down time and technological progress, we simply can't. Because the truth is that, today, 85% of consumers use...
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