Customer Acquisition: What it is and Why You’re Doing it Wrong
Customer acquisition refers to the various methods and techniques used to attract new customers who may be interested in what you have to offer. The particular set of steps a business uses to achieve this goal is known as acquisition marketing. Anybody doing business...
Fix A Bad Review: 5 Step Process to Fix Negative Reviews Online
It can happen when you least expect it. Unfortunately, it's also something that can have a big impact on your business. We're talking about the dreaded bad review posted online for the entire world to see – well, at least the potential customers looking for the...
Google Ads Ad Extensions: Top 5 Extensions & How To Use Them
At one time, it was possible to enjoy a good PPC performance with ads that simply presented well-written descriptions and a link back to your website. However, paid ads on Google are no longer all that identical thanks to Google Ads Ad Extensions. The online ads that...
SEO Keyword Tools: Top 10 Free Tools Available
Today, there are many factors that play a role in determining how effective search engine optimization (SEO) is for a business. While you'll definitely want to pay attention to things such as backlinks, internal links, HTML and H tags, and meta descriptions, it's just...
Small Business Marketing Checklist
Small business digital marketing involves the use of many different tactics for the purpose of encouraging productive and mutually beneficial interactions and relationships. As a marketing company for small businesses, SimplySearch Marketing is always looking for ways...
The Best Link Building Tips for Healthcare
The value a healthcare provider receives from SEO and link building is immense. The best link building strategies will cause website rankings to soar. Patients are much more likely to find your page if it has a strong SEO presence. Google uses backlinks, among other...
9 Great Digital Marketing Tips for Local Businesses
Just because you have a brick-and-mortar store, it doesn't mean that you should be concerning yourself with the digital world. As much as we'd like to slow down time and technological progress, we simply can't. Because the truth is that, today, 85% of consumers use...
7 Tips for a Successful Healthcare Digital Marketing Strategy
Healthcare is one of the most important and broadest commercial industries. No matter your patients' demographics, you'll always have a steady stream of business. The goal of any healthcare businesses is making yourself known to patients, and the best way to...
5 Content Marketing Tips for Small Businesses
It's critical to make sure you're not overlooking anything as you plan or evaluate your small business content marketing strategy. So to help you out, we've created a small business marketing checklist that's peppered with handy content marketing tips for small...
6 Killer Digital Marketing Tactics for Local Businesses
Do you feel like you're just not making much of an impression on your local market? When you check out your website analytics, are you thrilled by high traffic numbers -- but frustrated by the fact that most of that traffic comes from outside of your service area?...
The Biggest Healthcare Marketing Trends of 2018
The global healthcare industry is expected a stable growth rate of over 4.82% during 2018. Having a healthcare business is both lucrative and rewarding, and as long as you know the latest healthcare marketing trends, you can stay ahead of the competition and serve...
The Best Types of Digital Marketing for Healthcare Professionals
In the U.S., there are over 1 million doctors of medicine. What's more, this number is growing every day. In such a large market, it can be difficult as a healthcare professional to truly carve your niche and acquire the patients you need. Many people assume that the...