Email Marketing Services
Email marketing presents compelling benefits over other traditional marketing techniques like newsletters, brochures, and other forms of print content. Even today, email continues to drive better engagement and conversions than any other marketing techniques. The reasons you should be using email marketing as the epicenter of your marketing strategy are many. As a trusted Orlando email marketing agency, we think these seven are some of the best and most important.
If you are new to the concept of email marketing or have discovered how difficult it can sometimes be to get a successful email campaign off the ground, have no fear. Help is available. Professional email marketing services exist to help those new to the concept or who just need to outsource that part of their marketing strategy as a means of maintaining local workflow. Many times, working with the right Orlando email marketing service can be the difference between a campaign that converts and one that doesn’t.
Increase Reach with Email Marketing
When one considers the time and effort involved in developing and implementing B2C or B2B marketing campaigns, the benefit of delivering that content digitally becomes clear. Why resort to postal mail when you can drastically decrease overhead by delivering the same content digitally?
As you analyze your metrics, you might find certain list segments respond better to print, in which case you should be marketing to those segments accordingly. You will find, however, that the vast majority of your potential customers will find you faster and develop a relationship with your brand sooner if you reach out to them via email.
Email Marketing Increases Leads
Traditional marketing strategies like telemarketing have a tendency to waste an undue amount of time and resources reaching only tiny segments of their key audiences. The result is minimal reach with maximum effort. Your email contact list creates the perfect filter for reaching the right audience with your message and maximizes the odds of favorable responses (opens, click-throughs, conversions, etc.) from list members.
Instead of developing a telemarketing or cold-call script and paying someone to make the calls, consider marketing directly to your list. Be sure to include a clear call to action to click through to a landing or squeeze page as part of your message.
Email Marketing: Real Time Messaging
The ability to communicate promotions and sales instantly is a huge benefit of email marketing. Email makes it easy to control promotions and product launches and stay in front of potential customers throughout the entire process. Print and other traditional marketing models do not allow for the kind of real-time interaction that email does. Print media also cannot be changed or refocused on the fly if it becomes necessary to approach a marketing campaign from a slightly different angle. These kinds of changes can be implemented easily using email.
Most email marketing services and platforms make it virtually effortless to produce personalized content, and the cost is a tiny fraction of what it would be with print. Personalizing printed content is an arduous and costly process that can also be drastically reduced (and even eliminated) by migrating to email.
The more personal your communication with customers and leads, the more a sense of relationship that develops between them and your brand. The more people get to know you, the more comfortable they become with the idea of doing business with you.