People searching for particular bits of information inevitably will take advantage of the ease of using a search engine. Pay per click marketing means that each time a potential customer clicks on an ad, the seller pays a pre-determined fee. The value of that seller’s investment can increase significantly if a sale that dwarfs the price paid for the ad.
Since such ads are tied in with the particular search term being used, there’s a greater likelihood that such potential customers will click on an ad. That’s because past research has shown that this serves as one of the best values when it comes to the concept of digital advertising. Even if such clicks don’t lead to sales, they can turn into leads that might be interested in something else that a company is selling in the future.
Carving out a bigger market share in a competitive industry means that old-school methods simply won’t do for a business. They need to know how to make the most of things like Google Adwords, video marketing, shopping, mobile and display ads.
Of course, Google isn’t the only online search engine, so making inroads elsewhere can also be invaluable with the right PPC management in place. By focusing on the correct PPC platform, we can focus on driving clicks and ultimately leads that are of a higher quality which will yield better results for our clients. PPC marketing also extends to the social media platforms as each one offers various options for PPC advertising on their networks.
We know how to deliver increased levels of traffic to your site, numbers that can help improve your bottom line. Don’t miss out on this valuable resource. Get in touch with us today.
Pay-Per-Click Marketing Explained
Having an online presence means getting people to visit your site, which can be difficult. Using pay per click marketing (PPC) is one way to address this concern, especially if attempts at organic visits fail to deliver. The value of PPC has been visible enough that it’s one of the most valuable components when it comes to search engine advertising.
The general premise of driving traffic to your site through Pay Per Click has come about due to the slow results typically found with SEO. When you need an immediate boost in traffic to your website, SEO would not be the answer. In this instance, you want to supplement your SEO campaign with a PPC campaign that can be used to drive traffic to your site for a relatively low cost (depending on your industry).
A general standard practice is to use PPC marketing to give your SEO campaign a head start by bringing in traffic while you work on optimizing your website for search rankings. Doing this will provide you the benefit of immediate traffic and leads while you work on building the traction for your SEO campaign. Eventually you will be able to lower or completely stop your PPC budget and focus entirely on SEO to drive traffic and leads on your website.
The Right PPC Management Strategy
A PPC management company can do this by either adding words that cost very little but have the potential to pay off big. Even negative keywords can sometimes move a customer in the right direction, which means the value of each click can be enhanced.
Through this sort of astute PPC management, a quality score can be given to each ad. That means that the target can be narrowed in order to pinpoint whether the text in the ad should be re-worked or the landing page copy should be changed.
Weeding out expensive keywords that aren’t effective is what a PPC manager does on a regular basis. This sort of intensive focus can also show how those landing pages can work in specific and effective words that read naturally while delivering customers at the same time.
Choosing The Right Keywords
One of the most important aspects of pay per click marketing is targeting the right keywords. The most popular ones are obviously the most expensive, yet many others, known as long-tail keywords, can turn out to be inexpensive gems.
Long-tail keywords are less common, yet drive a good portion of the traffic on search engines. You’ll find that these keywords are also more specific to your market and thus allows you to focus on driving conversions rather than targeting broad queries. Researching the right keywords and the evolving strategies being used in the PPC industry are important areas that most companies simply don’t have time to handle on a regular basis.
Due to those time constraints, it makes sense to entrust such services to a PPC management company. We have the resources to investigate exactly what’s working and what’s not. Optimization for any particular ad campaign means paying close attention on a regular basis.