The global healthcare industry is expected a stable growth rate of over 4.82% during 2018. Having a healthcare business is both lucrative and rewarding, and as long as you know the latest healthcare marketing trends, you can stay ahead of the competition and serve your patients better.
The emerging technologies such as artificial intelligence and digital health are some of the main reasons why the industry is booming. The total retail value of health and wellness is expected to grow an extra 4 billion in 2018, on top of the already whopping $167 billion from 2017.
The problem is, with so many new trends evolving, it can be difficult to stay on top of the latest in healthcare marketing, which you need to do to stand out from the crowd.
We’ve constructed a well-researched list of the latest healthcare marketing trends of 2018, read on to stay ahead of your competitors.
Artificial Intelligence and Health Clouds
With more than 86% of healthcare businesses using some form of artificial intelligence, its use in healthcare is on the rise, and understanding the role that it plays in healthcare marketing will help you stay on top. Artificial intelligence (AI) will help the healthcare industry become more organized as well as solve many common problems for the doctors, patients, hospitals and overall healthcare industry.
Gone are the days when patients were unable to find information on finding the right doctor, an upcoming treatment or procedure. With the help of artificial intelligence, they are now able to speak directly to a physician and immediately get their expertise on the best available treatment.
With the electronic medical recording system that is accessed by Artificial Intelligence, patients will be able to retrieve their data at any time, instead of waiting until they were physically in the doctor’s office.
Internet Of Thing Based Software (IoT)
Many healthcare providers are adopting the IoT based software for tracking and inventory management in hospitals and in clinics. The use of internet of thing based software will help improve operational efficiency, make better decisions, boost staff satisfaction, and overall patient safety.
It will be a way to gain insights and integrate data for operations, human resources management, asset management, and optimizing assets to reduce operational costs.
This will also open doors for patients to share their experiences, procedures, and care at the hospital or clinic, how the staff was, and their impressions of the location. This will provide major value for both the operations staff as well as potential patients and ensure continuity of care.
The Use of Wearable Devices
Wearable Devices such as the Fitbit are sensory based accessories that are worn in forms of watches, bracelets, chest straps, footwear, and glasses that help people do anything from sleep better, record their activity, eat better etc.
These wearable devices can also help record blood pressure, heart rate, and blood sugar levels, helping to reduce sickness, doctor visits, and save money in the long run.
By having healthcare practices adapt this technology, they can help deliver the best outcomes. This information is collected anywhere, at any time, and will help patients improve their health, and help the doctors, and clinicians improve their practices and healthcare marketing.
Electronic Health Records
Electronic Health Records (EHR) helps offer very reliable access to the patient’s complete healthcare records, which can help with the early diagnosis of an illness or disease at an early stage.
The electronic health records contain all information about the patient and are updated the moment anything changes in the patient’s care.
If any medications have changed, or any new procedures have been done, they will be immediately added to their EHR. This helps doctors to look at the patient’s records as a whole so that they can provide better results and reduce the risks of any serious diseases or illnesses.
Another benefit is that it can reduce operational problems within the office such as lost files and incomplete data.
Voice Searches for Search Engine Optimization
Digital assistants are changing the way people are googling for new information such as searching for new doctors, clinics, treatments and inquiring online diagnosis. This is also extremely important for how you optimize your SEO for healthcare marketing.
Let’s say that someone is looking for a new eye doctor in Orlando, if they were to type it, it would probably say “eye doctor in Orlando”.
Now, if they were to speak it out loud to a digital assistant, it would sound something like “who is the best eye doctor in the Orlando area”. This completely changes how you or your SEO professional would write in keywords and content for your healthcare marketing. You will now need to alter your keywords, and add more long tailed phrases to your online marketing.
The voice searches will also change the demand for mobile websites, as a huge portion of voice searches are done on mobile devices through assistants such as Siri on iPhones.
Video Content Marketing
Let’s be honest here, a huge majority of patients have absolutely no idea about their own healthcare. One of the main reasons for this is because of literacy problems, healthcare information can be hard to read and understand for some people, but if it is said in the form of a video, it can be easier to understand and relate to.
More than 500 million hours of youtube are watched every day. By utilizing this new and upcoming way of content marketing, you can draw in patients to your store simply by uploading some informative videos about your clinic and services.
More About Healthcare Marketing
Now that you understand the importance of staying on top of the latest in healthcare marketing, you may be wanting some advice of a professional to optimize it properly.
We at Simply Search Marketing are highly experienced in marketing that specializes in healthcare. Feel free to contact us and see what we can do to help you optimize your healthcare business today!